Agree on the outcome
Get clear on the customer, offer and business objective before deciding how campaigns should be structured.
Waqar Ud DinPerformance Marketer
Your Ads Should
Your Ads Should
Do More Than Spend.
Performance Marketing built around better tracking, smarter optimization, and measurable results.
6+ Years Experience $550K+ Monthly Ad Spend Managed
Campaigns built for leads, commerce, and clear measurement.
About me
Data driven decisions.Business first growth.
I help eCommerce, SaaS and service businesses turn paid media into a more accountable growth channel. My work spans campaign strategy, hands-on platform management, analytics and client communication.
From Norwegian and Scandinavian eCommerce to North American lead generation, I connect campaign performance to the outcomes that matter: ROAS, CPA, CAC, LTV, lead quality and conversion rates.
Performance toolkitCore expertise
Paid media strategySearch, social and display
AcquisitionMeasurement & attributionGTM, conversion tracking, pixels
AnalyticsFunnel optimizationAudience, creative and landing pages
GrowthReporting & leadershipClear insights, teams and clients
DeliveryGoogle Tag ManagerHubSpotPipedriveWhatConvertsHyrosTriple WhaleSlackAsana
Career journey
Experience at a glance.
Open a role to see the campaign scope, platforms and responsibilities.
Pracpros · Canada
Senior Performance Marketer
January 2026 – Present
- Manage monthly ad spend for healthcare and hospitality lead generation campaigns.
- Optimize CPL, CPA, lead quality, conversion rates and new bookings.
- Build full-funnel campaigns, implement native conversion tracking and report on performance.
Sumendit · Norway
Senior Performance Marketer
January 2025 – December 2025
- Led performance marketing for Norwegian and Scandinavian eCommerce clients.
- Planned and optimized high-budget campaigns around ROAS, CPA and scalable growth.
- Built Google Tag Manager tracking; used funnel analysis, segmentation and creative testing.
Higher Marketing Plus · USA
Performance Marketing Lead
April 2023 – December 2024
- Managed $200K+ in Google Ads and $90K+ in Meta Ads for local businesses across the U.S.
- Audited pixels, tags, triggers and conversion events to resolve tracking discrepancies.
- Aligned advertising strategy with client goals and delivered monthly reports.
Softtik Technologies · Pakistan
Google Ads Specialist
January 2021 – March 2023
- Managed large-scale Google Ads campaigns across Search, Display and YouTube.
- Conducted keyword research, competitor analysis, conversion tracking setup and A/B testing.
- Developed measurement frameworks combining native tracking and GTM implementations.
Fashion Acrobat · eCommerce
Paid Performance Executive
February 2019 – December 2021
- Owned paid media strategy for an eCommerce fashion brand.
- Led paid media specialists and implemented structured testing frameworks.
- Engineered end-to-end conversion tracking with native platform tools and Google Tag Manager.
How I work
Clear thinking at every stage.
Good performance comes from connecting the strategy, the measurement and the people doing the work.
Build reliable signals
Make conversion tracking and attribution dependable so campaign decisions reflect real customer actions.
Keep optimization practical
Test creative and audiences, share clear reporting, and align next steps with clients and stakeholders.
Beyond campaigns
Curious by nature.
My academic background is in environmental sciences. Outside of work, I enjoy philosophy, football and following performance marketing communities.
EducationAcademic background
Bachelor of Science · Environmental SciencesUniversity of Peshawar
2016 – 2020Class 7 through Class 12Cadet College Razmak
2009 – 2015SchoolingArmy Public School and College Chitral
PakistanContact
Let’s talk about growth.
Have a performance marketing, campaign strategy or measurement challenge? Send me a note.